.It's the type of item that could merely have been actually dreamed up by a makeup artist with decades of knowledge under her waistband. "When I first obtained the example coming from the laboratory and also placed it on my cheeks, I searched in the mirror and stated, 'OMG. This is a magic,'" owner and also chief executive officer Bobbi Brown tells Refinery29, hence the title. "There was absolutely nothing like it on the market place when we released it. I am actually incredibly proud of that." Featuring a hydrating castor oil and beeswax bottom, the sheer colored balm isn't just like a common lip and also cheek rouge. Rather, it a lot more carefully mimics skin care than make-up. Wonder Balm left skin appearing wet as well as hydrated given that it really moisturized skin layer, all while adding a kiss of shade (it is actually accessible in coral, ashen pink, and oxblood, also). Maybe most importantly, it appeared good on individuals of any ages, from twenty-somethings to the 60+ established. (Jones Road additionally regularly includes designs of all ages in its projects and also product images.).